Thursday, 24 November 2011
For me, Tecate is an interesting study in branding and brand loyalty. As you'll see from my review, I recognize that Tecate is an easy-drinking if unimpressive macro-brew with limited character. Still, it frequently finds its way into my fridge and I enjoy it with great relish. The reason that I have such a boatload of goodwill toward this otherwise ordinary brew is that a few years ago, while working a summer gig in Albuquerque, New Mexico, I went on an extremely memorable camping trip in a lush oasis in the middle of the desert with my good friend Raph. For this trip, Tecate was our brew of choice. Ever since, I've always been forgiving to Tecate and its snazzy red cans.